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A KAWS and Reese’s Puffs Collaboration Is In The Works

A KAWS and Reese’s Puffs Collaboration Is In The Works

With their latest collaboration with General Mills’ breakfast alternative, Reese’s Puffs cereal, KAWS, the multi-hyphenate artist, is expanding into the world of food and beverage.

Fans have began to post their KAWS and Reese’s Puffs co-branded cereal boxes from major grocery chains in their neighborhoods to a KAWS subreddit, where the said collaboration was first announced last month. The photographs unveiled the box’s style, which has a KAWS buddy floating in a bowl of cereal and the significant twin “XX” eyes above the Reese’s Puffs name. On the back of the box, an animated KAWS is seen protecting its eyes while standing in a Reese’s Puffs cereal storm. According to reports, Target will sell the cereal boxes, which they already have on hand. Nevertheless, it has yet to make its way to the shelves. Fans with sharp eyes have noticed that General Mills’ related website is sharing information about the event. However, as of this writing, the site is not yet operational. Another website features a co-designed KAWS PUFFS logo placed against a background of the popular cereal, along with a message implying that the release days will be on November 8.

The is not the first time Reese’s Puffs has partnered with a well-known brand. Travis Scott and Lil Yachty have worked with the cereal brand throughout the years.

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