Anheuser-Busch will no longer produce Travis Scott’s CACTI Agave Spiked Seltzer following a statement made by the production company. The alcoholic sparkling water was first introduced in July of 2018 and received backlash on Twitter from some users that were concerned about its marketing to underage consumers. In response, Anheuser-Busch stated that it would be adding additional labeling that included “proof of purchase necessary for purchase and consumption” onto all CACTI Agave Spiked Seltzer packaging. The product will be discontinued immediately, but could potentially return in the future due to its success, according to Anheuser-Busch executive vice president Carlos Palomino.
“We have chosen to cease all production and brand development of CACTI Agave Spiked Seltzer after thoughtful study. We feel that our brand’s supporters will understand and accept this decision. CACTI Agave Spiked Seltzer will be available until the current inventory is depleted,” says Anheuser-Busch executive vice president Carlos Palomino.
Travis Scott introduced his own new alcoholic beverage, CACTI Agave Spiked Seltzer, in July of 2019. The bubbling sparkling water is 6 percent alcohol by volume and contains tequila, pineapple juice, lime juice, agave syrup, and cactus pear fruit extract. Although the product was reportedly made with mostly natural ingredients, it received significant backlash from Twitter users. The most notable of these reactions came from the mother of six-year-old Julian Newman, a boy with Down syndrome who was pictured holding a can. “Anheuser Busch and @trvisXX need to take notice and discontinue the sale of their alcoholic beverage Cactus Agave immediately,” she tweeted.”This beverage is marketed to our children, and we will not allow it. Please sign my petition and join us in asking Anheuser Busch to stop marketing alcohol to our children,” she added. The petition, which reached over 100,000 signatures, was also addressed to Diageo and Bacardi.